The importance of having a robust social media strategy for your business in 2023 really cannot be overstated. While the era of company-specific websites and direct engagement is far from over, social media is such a useful tool that it’s impossible to imagine any business existing without it right now. The most popular social media platforms engender direct communication between you and your customers, allow you to build flexible marketing campaigns, and essentially give you an unlimited platform on which to promote yourself and your services.
One of the most popular social media services out there right now is Twitter. Despite suffering a series of setbacks recently, many of them apparently related to the acquisition of the platform by entrepreneur Elon Musk, Twitter is still at the forefront of many people’s minds. If you’ve been keeping up with Twitter’s issues, you may think that this means you don’t need a Twitter account anymore, but you’d be wrong. Let’s take a look at why Twitter is still very important for businesses in 2023.
Twitter’s daily active user count remains high
Analysts have predicted that Twitter is set to lose millions of users throughout 2023 if controversies and technical issues continue to plague the platform. However, the latest figures show that Twitter’s daily active user count remains high, sitting at around 260 million at last count. That’s a massive demographic that businesses can’t afford to ignore, and although you naturally won’t be able to target all 260 million of those users, even a small fraction of them could significantly increase your customer base. It’s clear Twitter is still very much a relevant platform right now.
Creating an account is free…
Perhaps the strongest argument for why a business should remain on Twitter in 2023 is also the simplest one: Twitter is completely free, even for businesses. Of course, if you want to implement professional ad campaigns across the platform, then you will need to pay for those, but tweeting doesn’t cost anything. Twitter is apparently considering charging brands $1,000 a month for a gold checkmark, which is the platform’s current way of verifying corporations, but until that happens, you should be able to get your checkmark without paying anything, too.
…and just tweeting can be hugely beneficial
As anyone who’s ever gone viral on Twitter will tell you, simply tweeting your thoughts, or a response to a story that’s currently trending, could see you skyrocket to the big leagues. Of course, the likelihood of each tweet you send going viral is fairly low, but if you consistently tweet high-quality content – whether that’s memes, interesting facts, or anything else users can engage with – you may well hit the big time eventually. You’ll get a huge amount of publicity and business, and you won’t have paid a penny. Of course, you’ll also need to make sure you don’t end up on the wrong side of this phenomenon and accidentally tweet something offensive or upsetting.
Twitter works as part of a unified social media strategy
Twitter is just one of the many popular social media platforms out there. If you want to maximise the impact of your social media approach, then it pays to sign up for all of them, including Twitter. By incorporating tweets and media from Twitter into a unified approach – one that also includes popular platforms like Instagram, TikTok, and even Facebook – you’ll ensure that no stone is left unturned when it comes to building loyalty and awareness in your core demographic.
Direct engagement still works best on Twitter
If you want to reach out and talk to your customers or clients (hint: you do), then direct engagement on social media is still one of the best ways to do so. Twitter provides an incredibly simple and straightforward direct messaging client; it sits in the bottom-right corner of your Twitter feed on your desktop and can easily be accessed via mobile as well, making Twitter the perfect place to field queries or deal with complaints from customers or clients. If your business is built around direct engagement, then it’s essential to have a Twitter account in 2023.
Other businesses are using Twitter
If your business isn’t using Twitter, then you can pretty much guarantee that your competitors are. They’re essentially getting free marketing and advertising space, and you’re passing that opportunity up. If you don’t sign up for Twitter, you’re basically giving a free pass to your competitors and rival businesses to snap up anyone that you might otherwise be able to attract, and anyone can tell you that’s not best practice. Signing up for Twitter and tweeting regularly takes so little effort compared to the potential rewards that it’s pretty much a no-brainer to do so, even if you don’t feel like your business’ main home is on Twitter when it comes to social media.
You can use it as a free update notification platform
Let’s say you’re a web developer or someone who creates software. Twitter is excellent for informing your user base that a new iteration or version of your product has arrived. It’s also a great space for telling people that a new product line is in stock or that you’re working on something new and exciting. Using Twitter, you can keep everyone up-to-date on what’s happening with your company, build hype for new launches, and make sure everyone’s in the loop.
As you can see, having a Twitter account as a business is still pretty much essential in 2023. The app provides so many potential benefits and so few drawbacks that it’s impossible to imagine why anybody might want to forgo it. Make sure that your business has a Twitter account if you want to maximise your social media potential!
